Privacy Policy

WhyReel takes a short video you share with it — a Reel link, or text — and explains what it says. This policy describes exactly what we collect, why, where it goes, and how to delete it. We have tried to write it in plain language rather than legal boilerplate.

1. Who we are

WhyReel ("we", "us") operates the WhyReel mobile application. For any privacy question, or to request deletion of your data, contact us at the email address in the Contact section below.

2. What we collect

We do not collect your contacts, location, calendar, photos (beyond a reel you explicitly share), microphone or camera input, or your browsing activity in other apps.

What we never see

WhyReel does not have access to your Instagram account, password, private messages, or any content that is not publicly accessible. The app only processes a link or file that you deliberately share with it.

3. How your content is processed

All analysis happens on our servers, not on your device. When you share a reel:

• If you share a link, our server retrieves the publicly available video at that address.
• The video or text is sent to Google's Gemini API to generate the analysis. Google processes it as a service provider under their API terms and does not use it to train their models.
• A copy of the video is stored in your private folder so you can replay it in the app. Playback links are signed and expire after seven days.
• The temporary copy used for analysis is deleted immediately afterwards.
• When you ask a follow-up question, that question and the analysis are sent to Gemini with Google Search grounding enabled, so the answer can cite current sources.

4. Who we share data with

We do not sell your personal data, and we do not share it for advertising. We use these service providers, each of which processes data only to deliver their part of the service:

We may also disclose data if required by law, or to protect the safety and rights of our users.

5. Where your data is stored

Data is stored on Google Cloud infrastructure in the United States (us-central1). If you use WhyReel from outside the United States, your data is transferred and processed there.

6. How long we keep it

7. Your choices and rights

• Delete an analysis — open History, tap the delete icon on any item.
• Delete your entire account — Profile → "Delete my account". This permanently removes your account and the analyses saved to it, and cannot be undone.
• Sign out — Profile → Log out. Your data remains in your account and returns when you sign back in.
• Access or export your data — email us and we will provide a copy of the data associated with your account.

Depending on where you live, you may have additional rights under laws such as the GDPR or India's Digital Personal Data Protection Act, including the right to correct, restrict or object to processing. Contact us to exercise them.

8. Children

WhyReel is not directed to children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, contact us and we will delete it.

9. Security

Your analyses are readable only by your own account, enforced by server-side security rules. Stored reels are kept in a private bucket and served through short-lived signed links rather than public URLs. Results are written only by our backend, never directly by the app. No system is perfectly secure, but we take these measures seriously.

10. Third-party content

WhyReel analyses videos that you choose to share. We do not own that content, and the rights in it remain with its original creators. WhyReel is not affiliated with, endorsed by, or sponsored by Instagram, Meta, TikTok, or any other platform.

11. Changes to this policy

If we make material changes, we will update the date at the top of this page and, where appropriate, notify you in the app.

12. Contact